Wednesday, May 22, 2013

Learning From Our Customers

One of the things that never ceases to amaze me is how much there is to learn about our customers' preferences and tastes.  I would say that a company that feels they know everything about their clientele is not pushing the envelope.  With the Day One project, we initially tried to build off the enthusiasm from the Ramen Night by offering a sit-down experience with a prix fixe menu.  As it turns out, even for an ardent niche market like the vegan community, attempting to change the menu every other week and expecting our fans to follow every new theme was likely unreasonable.  Ramen Night was successful in part because we promoted it with six weeks of lead time.  Day One has been up and running for nearly two months now and we have learned that with the short promotion lead times, it is likely more prudent to go with a more informal set-up and more family-friendly foods.  This lowers our price point as well, which is a sensitive issue for those who typically think about sliding-scale affordability.  We look forward to serving you next on Saturday, June 1 with FAMILY NIGHT, 5PM-10PM at Ninth Street Bakery.  Please feel free to leave comments or questions with any other suggestions you might have for us.

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