Saturday, December 4, 2010

building with a grain of salt

one of the key questions has been how to begin the food venture. with a storefront? with a food truck?

my take thus far has been to start with the lowest-risk, lowest-investment venture and build slowly from there. so i started with bartering. then a stand. then a cart. then a truck. then a storefront. then an empire. hah.

the theoretical idea behind this is "peace is every step". there is no need to begin big with a lot of debt when every step of process can be fulfilling in its own way. additionally, building a clientele or book of business is a long-term affair, and building slowly allows for this to happen.

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