Tuesday, January 25, 2011

Blue Crane Bakery?

So as you know, we've been deliberating names for this outfit for quite some time. Last Wednesday, we were crafting origami cranes (which came out beautifully) with KA, GA, IM, and LA, and the next morning, this blue crane (which yoyo made) was just staring at me. I brought it into work, and it has sat on my bookshelf since. Blue Crane Bakery sounds like a good name, but it is a little too much of [color] [animal] [food service establishment], like Black Dog Cafe, or the Spotted Pig. I would never want to be generic, but BCB definitely has a ring to it. Also, MB brought up the idea of Sliding Scale, which I also think is catchy, and gets at our mission. Finally, I was working at the bakery yesterday and thinking about that Nas song, "The World is Yours". I think something along these lines would get at our mission, that the world is out there for the taking, and our baking operation is a part of that world cast with a sheltering sky. How about, The World is Your Bakery?

From a theoretical standpoint, I find the whole process of indeterminate naming interesting. Not to get too whiteboy about it, but I can't help but think of all the names of the Wu-Tang. Sometimes one name becomes many, and sometimes, many names become one. As Sun Ra said, "I have many names." (cf. Sun Ra: A Joyful Noise)


  1. thanks for the shout out. was thinking more and would want to make it clear to customers that sliding scales has nothing to do with yoyo dieting - and by that I mean the phrase "yoyo dieting", not the person yoyo, dieting!! =)