Wednesday, January 12, 2011


We brainstormed some signage ideas tonite with neighbors BN and ASC. A sign from cult ice cream spot Humphry Slocombe:

Highlights from last night's conversation:

"Pushing the boundaries of pie."
Doctors feeding their on-call staff with Berenbaum's Baked Goods.
The open-source concept should be on the sign, but don't use the phrase, "open-source." Clever it up.
"50's Americana always sells."
"Hip, not hipster."

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