Monday, March 21, 2011
We started giving away little cards with our name, Facebook, and blog address to customers. I've probably given away maybe 40 in the last three weeks, and we've gotten about 10 new "likes". Not a bad hit rate (25%) for a little scrap of paper. I'd like it to be higher though. 40 of our 60 followers are personal friends of mine on Facebook. Maybe things will accelerate if I start giving out codes on Facebook redeemable for free stuff? I got the idea, in part, from this article. I think it's an investment to give away a free cupcake to anyone who remembers a codeword, as one entrepreneur did, but his fan base rose seven-fold as a result.
Posted by Ari at 8:50 PM