Tuesday, April 12, 2011

Terminology: Fair Price vs. Sliding-scale

Starting in Week One, we have used the phrase "fair price" when people ask, "So how much is it?" We would say, "We are a fair price bakery, meaning, we let the customer decide what is fair."

The last several weeks, however, we have been experimenting with the phrase "sliding-scale". Sliding-scale denotes more of a macroeconomic judgement call. Fair price means fair to me, sliding-scale means fair to everyone, even buyers I may never meet. Our customers have been responding to the term as well. I would say, anecdotally, the average buy price is 50 cents to a dollar greater when we use the phrase sliding-scale.

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